Douyin: Everything You Need to Know
Douyin has snowballed in popularity among Chinese users. Many people have asked us: What exactly is Douyin? How does it compare with TikTok? How to market on Douyin? If you have questions like these as well, then read on. Douyin and Tiktok: What is the Difference? Douyin and TikTok are owned by the same Chinese […]
The Difference between Chinese and British Business Practice
Based on Alice’s personal working experience in both countries.
Chinese Gen-Z: What They Are, Why They Love It And What You Need to Know
Chinese Gen-Z Behaviour Trend and Marketing to Chinese Strategy For those researching and analysing consumer behaviours expected in the coming years, Chinese “Gen-Z” has become the go-to term. More specifically, Gen-Zers are defined as being born between the years 1997 and 2012. So what does Gen-Z mean for the Chinese market? You can look at it […]
How to Build a Chinese Website: The Complete Guide
Buidling a Website for Chinese Consumers At Easy Marketing, we have an in-house web developer to build a Chinese website for your business. Contact us to learn more. How to build a Chinese website visible to consumers from China? There’re several things you have to keep in mind. China is home to some of the […]
How to Enter the Chinese Market?
3 Steps to Enter the Chinese Market The Chinese market is the largest in the world and is snowballing. So, it has become the biggest priority for businesses to start selling their products in China. But, How to enter the Chinese market with political and cultural considerations? Based on my 40 years of experience working […]
How to Marketing to Chinese via RedBook China
RedBook China, also named Xiaohongshu (“Little Red Book”), is a fresh marketing concept for China. Its brand philosophy is ‘the guide of emotion life’. It is a platform that connects brands and people by creating and disseminating content, data, and products in harmony with the changing times and lifestyles of young Chinese women, who are […]
How to Write Convincing B2B Marketing Content in 2022
The B2B marketing content landscape is ever-changing. Marketers must continuously adapt their strategies and techniques to stay relevant and visible. As a result, content marketing has become an essential piece of almost every B2B marketing campaign. This marketing strategy helps brands establish relationships with their customers by creating educational materials that address their needs. Instead […]
7 Must-Have Elements in a Manufacturing Website: How to Create a Winning Site
Manufacturing website design is essential for B2B business success. The manufacturing industry is highly fragmented and can be challenging to enter. The continual growth of technology has made it possible for smaller operations to compete with larger companies that have had a large market share for years. In order to stand out from the competition, […]
How to Find A China Sourcing Agent for Your Business
China sourcing has become an increasingly complex process in recent years. Today, companies looking to source products from China must choose between working directly with manufacturers or using a sourcing agent. Sourcing agents help negotiate prices, handle logistics and manage quality control for a company. However, finding the right agent may be a challenge due […]
How to Sell Products to China with WeChat MiniApp
It’s no secret that China is one of the top markets for businesses to target. First and foremost, the country has a population of more than 1.4 billion people, the largest consumers, and they all use smartphones. Thus, even if you have no entity in the country, you can sell services or products to them […]