Cookie Policy
Table of Contents
Effective Date: 20250128
EASY MARKETING LTD (“we”, “our”, or “us”) uses cookies on our website (easymarketing.uk) to enhance user experience, improve our website’s performance, and provide personalized content. By using our website, you consent to our use of cookies as outlined in this Cookie Policy.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. These files are used to store certain pieces of information about your activities and preferences, such as language selection, login credentials, or how you interact with the site. Cookies enable us to personalize content, track website usage, and analyze how our users interact with the website.
2. How We Use Cookies
We use cookies for the following purposes:
2.1 Functional Cookies
These cookies are essential for the basic functionality of our website, such as enabling forms, authentication, and maintaining user preferences. Without these cookies, some features of our website may not work properly.
- Forminator Plugin: We use cookies from the Forminator plugin to manage form submissions, save user preferences, and ensure smooth user interaction. These cookies help retain your form data across sessions and help with the form validation process.
- WooCommerce Plugin: WooCommerce uses cookies to store items in your cart and provide a smooth shopping experience, especially when filling out checkout forms.
2.2 Analytical/Performance Cookies
We use these cookies to understand how visitors interact with our website by tracking page visits, time spent on the site, and other analytical data. This allows us to improve the performance of our website.
- Google Analytics: Google Analytics cookies collect anonymous data about user behavior on our website, including how visitors arrive at our site and the pages they visit. This helps us analyze trends and improve the user experience.
2.3 Marketing Cookies
These cookies are used to deliver personalized ads and content to users based on their interests. They track user behavior across websites to deliver relevant ads.
- Google Ads and Facebook Ads: These platforms place cookies to track user behavior, analyze the effectiveness of ads, and help us deliver tailored marketing content to users across various platforms.
2.4 Third-Party Cookies
We may also use third-party cookies from external services and plugins. These cookies help us integrate additional functionalities such as social media sharing, embedding videos, and displaying ads.
- Social Media Cookies: Plugins like Facebook, Twitter, and Instagram may use cookies to enable social media sharing, login features, and display personalized content. These cookies may track your browsing activity across different websites.
3. Managing and Controlling Cookies
Most web browsers allow you to control cookies through their settings. You can choose to block or delete cookies via your browser’s privacy settings. However, please note that blocking or deleting cookies may affect the functionality of our website and prevent certain features from working as expected.
Here are some ways you can manage cookies:
- Browser Settings: You can disable cookies in your browser settings, or set your browser to alert you when cookies are being used.
- Opting-Out of Google Analytics: You can install the Google Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics.
- Opting-Out of Personalized Ads: To opt out of personalized advertising from Google, you can visit Google Ads Settings, and for Facebook, visit Facebook Ads Settings.
4. Cookies Used by Plugins on Our Website
Below is a summary of the cookies used by the plugins we have installed on our website:
Forminator Plugin Cookies
| Cookie Name | Purpose | Cookie Type | Duration | Description |
|---|---|---|---|---|
| forminator_plugin | Used to store temporary form submission data and user preferences. | Functional | Session/Temporary | This cookie stores data entered into forms, allowing for smoother interactions across sessions and retains user preferences. |
| forminator_session | Tracks session data for users submitting forms, ensuring smooth data entry. | Functional | Session/Temporary | This cookie maintains session information, enabling users to submit forms without loss of data or progress. |
| woocommerce_cart_hash | Stores information about the items in your shopping cart. | Functional | Session/Temporary | This cookie ensures that the content of your cart is updated as you add or remove products. |
| woocommerce_items_in_cart | Keeps track of the number of items in your cart. | Functional | Session/Temporary | This cookie helps WooCommerce display the correct number of items in your shopping cart. |
| woocommerce_recently_viewed | Tracks recently viewed products for personalized recommendations. | Functional | Persistent | This cookie helps track recently viewed products and provides personalized recommendations. |
| _ga | Used to distinguish users and sessions for analytics purposes. | Analytical | 2 Years | This cookie helps us track user behavior and gather data about how users interact with our website to improve performance. |
| _gid | Used to distinguish users and track browsing activities within a session. | Analytical | 24 Hours | This cookie stores data on how users navigate the website, allowing for session-based tracking. |
| _gat | Used to throttle request rate to Google Analytics servers. | Analytical | 1 Minute | This cookie ensures that analytics data is sent efficiently, particularly during high traffic periods. |
| _gcl_au | Used by Google AdSense to experiment with advertisement efficiency and to serve personalized ads. | Marketing | 3 Months | This cookie measures the effectiveness of Google Ads and serves personalized advertisements. |
| _fbp | Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. | Marketing | 3 Months | This cookie allows Facebook to deliver more relevant ads by tracking user activities across websites. |
| fr | Used by Facebook to track users for targeted advertising. | Marketing | 3 Months | This cookie collects data on user behavior for personalized advertising campaigns across Facebook and its network. |
5. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, and the services we offer. When we make changes, we will update the “Effective Date” at the top of this page. We encourage you to review this policy periodically to stay informed about how we use cookies.
6. Contact Us
If you have any questions or concerns regarding our use of cookies or this Cookie Policy, please contact us at:
EASY MARKETING LTD
56 Dawlish Mount, Leeds, England, LS9 9DY
Email: hello@crossborderweb.com